Fully Booked Without Burnout

A Massage Therapist’s Guide To Building A 6‑Figure Business
With Fun, Freedom And Passion

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The Business Book For Massage Therapists

Fully Booked Without Burnout™ unpacks exactly how to fill your appointment book every week while keeping your energy and passion alive.

We show you the steps to take to create an outstanding business and help you build your tribe, attract your ideal clients, take care of yourself and create the income you desire… so you can turn your passion for massage into a deeply rewarding business!

ABOUT THE AUTHORS

Elicia and James Crook are business coaches, trainers and mentors to hundreds of massage therapists.

Elicia grew her massage business from where she started – working on family and friends in her lounge room – to at one point having nine staff and doing 100+ treatments per week across the team.

James is a digital marketer, speaker and trainer who ran a boutique digital marketing agency since 2003, working with hundreds of small business clients each year.

Together, Elicia and James created the Fully Booked Without Burnout™ blueprint so massage therapists can create more success, stability and passion in business and life.

WHAT YOU GET INSIDE

Facebook ad copy template (page 120): The "PSOAS" method you can use to make it super easy to attract your ideal clients and get people "booking" not just "looking"
The "Health Leader ladder" growth framework (page 9): Reveals what tactics you need to be using to grow right now, based on where your business currently sits (this finally explains why you get different results to other people when you try to advertise!)
Facebook posting strategy (page 98): To grow and engage your followers, so that you've got a tribe around you that knows what you do before they even come in
Ideal home page recipe (page 137): So you can see exactly what to put on your website to get more bookings
The "4 Growth Pillars" (page 198): which you can use to expand your business beyond the appointment room and impact even more people without doing any more appointments
Client acquisition cost analysis (page 82): To understand how much it costs you to attract each new client, and tweak what you're doing to get higher profits
How to bring in cash quickly (page 178): Packaging your services to get an influx of payments without over-discounting or affecting long term sustainability
Powerful goal setting technique (page 49): This powerful technique for setting goals makes them come alive so that they are even more real and attainable
Personal achievement pledge (page 55): To inspire you to continue taking greater action and commit to creating the future you've always dreamed of
The "3 Amazing Ms" model (page 26): to show you the 3 vital components of every successful massage business and how you can use them to create consistency as you grow
Checklist to attract superstar staff (page 208): So you can find the right people to fit perfectly into your team and create a culture that is effective and supportive
50 Cheap and Easy self-care options (page 64): So you can always find a way to do your self care and continue feeling even better within yourself
Rebooking script (page 165): Which means you can confidently book people in for their next session and fill your appointment book in advance